by Benny Van Calster | Jul 12, 2024 | bachelor & higher education
As educators, we stand at a fascinating crossroads. The rapid emergence of generative artificial intelligence has fundamentally shifted the landscape of higher education, presenting both unprecedented opportunities and complex challenges. This week, I’m...
by Benny Van Calster | Oct 5, 2023 | new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
Voka has the tradition to celebrate the anniversary of its members in the Leuven-Halle & Vilvoorde region. In august/september 2023 it was capitalM’s turn to be present for its 20 year anniversary … A great business event and lunch with excellent...
by Benny Van Calster | Jun 11, 2023 | new customer initiative
View of email signature Impact of brand positioning and corporate identity on a firm’s growth trajectory How to convince prospects and new customers in a commercial trajectory? Well, developing the right messaging in order to resonate with your target...
by Benny Van Calster | Apr 18, 2023 | Advisory Board, new customer initiative, Sales & Marketing events
Are you looking for a business coach in sales & marketing? Do you want to start an Advisory Board (aka “Raad van Advies”) as start-up or scale-up? Or looking for an independent Board member? This is the type of consulting projects and activities performed by...
by Benny Van Calster | Mar 15, 2023 | Advisory Board, new customer initiative, Sales & Marketing events
Did you know that France is the 2nd largest export market for Flemish companies (both SME’s and enterprises)? Do you realise that the Olympic games of 2024 will boost export marketing and sales in this neighbouring market? To be successful in France you will...
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