by Benny Van Calster | May 10, 2026 | new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
How structured conversations with commercial and market leaders unlock the honest, forward-looking insights that surveys and dashboards simply cannot deliver. “There is a certain moment in every round table discussion — usually about 40 minutes in — when the...
by Benny Van Calster | Dec 18, 2025 | bachelor & higher education, Sales & Marketing celebrations, Sales & Marketing events
Lots of success in your commercial strategy ! 2025 brought again interesting opportunities – leading workshops on marketing and sales (e.g. at VOKA Mechelen-Kempen), continuing to develop commercial strategies at Essensium & Mind, entering in the Board of...
by Benny Van Calster | Jul 8, 2025 | Advisory Board, new customer initiative, Sales & Marketing celebrations
My Journey as a Business Angel: “wise money” via 3 BAN-investments As a proud member of BAN Flanders (Business Angels Netwerk Vlaanderen) since more than 1,5 year now , I’ve had the privilege of supporting three innovative startups that are...
by Benny Van Calster | Jan 25, 2025 | Advisory Board, new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
With 20+ years of commercial strategy expertise I enjoy sharing this with young marketeers or start-up founders Benny Van Calster Why organisations need more marketing mentoring B2B and high-tech marketing evolves rapidly these days. What worked two years ago...
by Benny Van Calster | Sep 15, 2024 | new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
Events and industry awards continue to play a crucial role in B2B marketing, the domain in which capitalM is mainly active… In the past we have been member in the jury of both the Channel awards as well as the “Trends Sales & Marketing manager of the...
by Benny Van Calster | Oct 5, 2023 | new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
Voka has the tradition to celebrate the anniversary of its members in the Leuven-Halle & Vilvoorde region. In august/september 2023 it was capitalM’s turn to be present for its 20 year anniversary … A great business event and lunch with excellent...
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