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The branding capitalM reflects the vision and spirit of “marketing and management with a capital M”

capital MISSION

“Dedication to building long-term relationships with our customer base and delivering top-quality, results-oriented and strategic marketing management and business consulting services”


Active Clients

Given Lectures


Benny Van Calster

Benny founded capitalM in October 2003 after a successful career of over 9 years at Intel Europe.  He has held intially at Intel the position of Eur. Marketing Director for their mobile communications division (XIRCOM EMEA) and later on Market Development and Retail Marketing Manger for Intel Benelux.  In this role he was managing, with this team, the multinational accounts such as HP, Lenovo, Toshiba as well as the relationships with key retailers such as FNAC, Carrrefour and Mediamarkt.

Benny has obtained in 2011 his part-time Executive MBA degree at AMS (Antwerp Management School); up to present he still an active alumni and ambassador of this business school.  For more info check out their website:

Benny is also a certified funnel management coach of Funnel Academy (now – an Australian methodology on sales & marketing alignment.  During workshops he builds joint plans with commercial teams on a new product launch or a new segment introduction.  This type of workshops have been held in the past for various organisations in high-tech.  For more info on AlignMe see


Sales & Marketing Consultant/Interim Manager

I have 20+ years of experience and expertise in Sales & Marketing consulting, training and interim management. And successfully delivered on projects in different sectors like high-tech, transport & logistics, energy management, professional serivces, etc.
Moreover I was one of the 3 co-founders of Minds&More a leading network of professionals in sales & marketing (shares sold in Oct.).

Since then back fully active as Business Coach, Interim Manager & Consultant in ‘commercial excellence’.


For the moment I am teaching international Erasmus students as well as “business management” Bachelor students at VIVES University College in Kortrijk (all coursed in English).
The 3 major Bachelor-courses are channel marketing/distribution management, innovation & product management as well as entrepreneurship.

Since September ’21 also guest lecturer at HOGent  (in postgraduate Sales Management).




I am keen on sharing my expertise in ‘commercial excellence’ with young start-up organisations as well as scale-up’s (mainly in B2B, services and high-tech alike context such as Selma, Penbox, Essensium, etc.).

I am facilitating VOKA workshops in the context of “Go International” (Mercurio programme) in different regions in Belgium.  Also open for positions in their Board (“raad van advies”).


capitalM has over 20 years of international experience in business/market development, as well as in marketing management.
We provide various types of B2B and services organisations with marketing and management consulting services.