News / Press
Below you will find an update on the latest articles and postings on sales & marketing
New value proposition & corporate positioning developed by capitalM
new corporate positioning delivered by capitalM (customer testimonial)
Guberna certificate achieved by Benny Van Calster to become Board-member
Benny Van Calster achieves Guberna certificate on ‘board effectiveness’ (open to board role – advisory board & board of directors)
Beyond borders – How to build a solid export sales & marketing plan for France?
How to
Participation in symposium ‘Jan Callewaert Innovation award’ at IMEC. Top recognition for a great Leuven-based entrepreneur…
Benny recently participated to the special ceremony event organised to honour Jan Callewaert, founder of Option. This was the kick-off event organised by some Option.com friends and ex-colleagues as well as leading innovation institutes in Leuven to celebrate...
Delivering another VOKA sales & Marketing training on “commercial excellence for high-growth organisations”
'Commercial excellence' draait om het aligneren van sales en marketing vanuit strategisch perspectief. Snelle groeiers kunnen zo hun commercieel beleid een echte boost geven ! Expansieve kmo’s die hun commercieel beleid onder de loep willen nemen en versterken, hebben...
Supporting VOKA on “international sales & marketing workshops”
Are you concerned about your international go-to-market strategy (GTM) or international expansion via distribution channels? This is typically the target audience VOKA (chamber of commerce) is targeting in some of their export-oriented programs! Different regional...
Another succesful ‘commercial excellence’ workshop delivered…
capitalM, via its founder Benny, has succesfully delivered another 'strategic sales & marketing workshop' with Novalis (Home | Novalis Biotech Incubation ). They are a Ghent-based but international leading VC (venture capital fund) in biotech and life sciences...
Channel Awards 2022
Benny Van Calster is again asked this year to be part of the ‘2022 channel awards’ jury. A Belgian ICT channel initiative he gladly supports… The Belgian Channel Awards is a prestigious event restricted to an exclusive top- and middle management audience of companies...
Business Club Product Management 2020
Productmanagers kanaliseren de stem van de markt in een bedrijf, overzien de ontwikkeling van een product en begeleiden het cross-functionele team dat instaat voor de verbetering ervan. De verschillende fasen in de levenscyclus van een product zitten boordevol...