News / Press
Below you will find an update on the latest articles and postings on sales & marketing
Business Club Product Management 2020
Productmanagers kanaliseren de stem van de markt in een bedrijf, overzien de ontwikkeling van een product en begeleiden het cross-functionele team dat instaat voor de verbetering ervan. De verschillende fasen in de levenscyclus van een product zitten boordevol...
Benny Van Calster is asked to be a jury member during Channel awards 2020
Benny was asked mid 2019 to become one of the key members of the jury for this leading channel marketing event in the high-tech and ICT sector. The Belgian Channel Awards is a prestigious event restricted to an exclusive Top and Middle management audience of...
3 founders helping their customers in building sales & marketing capabilities
Find out in this video with Benny Van Calster how Minds&More is helping their customers in building sales & marketing capabilities ….
Press article (march 2019) from KMO Insider – “Gig economie loont voor interim-managers”
Click on the link below to read the Press Article with Benny Van Calster and other interviewees. Below a quote from the article: “Heel wat managers vertrekken vandaag bij bedrijven of worden gevraagd te vertrekken en vooral bij 50- en 55-plussers hebben outplacement...
Research Article at UCLL – University Colleges (Leuven, Limburg)
A lot of research was initiated by Benny Van Calster as a lecturer at UCLL university college in Diepenbeek (Hasselt) on retail marketing and how retail shops/retail outlets (e.g. fashion, shoe stores, etc.) would need to adapt to 'survive' in today's omnichannel...