News / Press
Below you will find an update on the latest articles and postings on sales & marketing
Preparing the new 24-25 academic year – Lecturer in Marketing at VIVES University College
Benny Van Calster is preparing as guest lecturer the 24-25 academic year…
Teaching with AI: Reflections on Preparing for the Future of Higher Education
Benny’s reflections on how to implement AI in his marketing courses at University College level (Belgian education system)… Based on AI webinar from Harvard Business Publishing in July 2024!
VOKA celebrating 20y existence of capitalM… 20y interim management/consulting expertise in sales & marketing
capitalM celebrates its 20 year existence with VOKA in Leuven during business event…
New value proposition & corporate positioning developed by capitalM
new corporate positioning delivered by capitalM (customer testimonial)
Guberna certificate achieved by Benny Van Calster to become Board-member
Benny Van Calster achieves Guberna certificate on ‘board effectiveness’ (open to board role – advisory board & board of directors)
Beyond borders – How to build a solid export sales & marketing plan for France?
How to
Participation in symposium ‘Jan Callewaert Innovation award’ at IMEC. Top recognition for a great Leuven-based entrepreneur…
Benny recently participated to the special ceremony event organised to honour Jan Callewaert, founder of Option. This was the kick-off event organised by some Option.com friends and ex-colleagues as well as leading innovation institutes in Leuven to celebrate...
Delivering another VOKA sales & Marketing training on “commercial excellence for high-growth organisations”
'Commercial excellence' draait om het aligneren van sales en marketing vanuit strategisch perspectief. Snelle groeiers kunnen zo hun commercieel beleid een echte boost geven ! Expansieve kmo’s die hun commercieel beleid onder de loep willen nemen en versterken, hebben...
Supporting VOKA on “international sales & marketing workshops”
Are you concerned about your international go-to-market strategy (GTM) or international expansion via distribution channels? This is typically the target audience VOKA (chamber of commerce) is targeting in some of their export-oriented programs! Different regional...