News / Press
Below you will find an update on the latest articles and postings on sales & marketing
Supporting VOKA on “international sales & marketing workshops”
Are you concerned about your international go-to-market strategy (GTM) or international expansion via distribution channels? This is typically the target audience VOKA (chamber of commerce) is targeting in some of their export-oriented programs! Different regional...
Another succesful ‘commercial excellence’ workshop delivered…
capitalM, via its founder Benny, has succesfully delivered another 'strategic sales & marketing workshop' with Novalis (Home | Novalis Biotech Incubation ). They are a Ghent-based but international leading VC (venture capital fund) in biotech and life sciences...
Channel Awards 2022
Benny Van Calster is again asked this year to be part of the ‘2022 channel awards’ jury. A Belgian ICT channel initiative he gladly supports… The Belgian Channel Awards is a prestigious event restricted to an exclusive top- and middle management audience of companies...
Business Club Product Management 2020
Productmanagers kanaliseren de stem van de markt in een bedrijf, overzien de ontwikkeling van een product en begeleiden het cross-functionele team dat instaat voor de verbetering ervan. De verschillende fasen in de levenscyclus van een product zitten boordevol...
Benny Van Calster is asked to be a jury member during Channel awards 2020
Benny was asked mid 2019 to become one of the key members of the jury for this leading channel marketing event in the high-tech and ICT sector. The Belgian Channel Awards is a prestigious event restricted to an exclusive Top and Middle management audience of...
3 founders helping their customers in building sales & marketing capabilities
Find out in this video with Benny Van Calster how Minds&More is helping their customers in building sales & marketing capabilities ….
Press article (march 2019) from KMO Insider – “Gig economie loont voor interim-managers”
Click on the link below to read the Press Article with Benny Van Calster and other interviewees. Below a quote from the article: “Heel wat managers vertrekken vandaag bij bedrijven of worden gevraagd te vertrekken en vooral bij 50- en 55-plussers hebben outplacement...
Research Article at UCLL – University Colleges (Leuven, Limburg)
A lot of research was initiated by Benny Van Calster as a lecturer at UCLL university college in Diepenbeek (Hasselt) on retail marketing and how retail shops/retail outlets (e.g. fashion, shoe stores, etc.) would need to adapt to 'survive' in today's omnichannel...