A lot of research was initiated by Benny Van Calster as a lecturer at UCLL university college in Diepenbeek (Hasselt) on retail marketing and how retail shops/retail outlets (e.g. fashion, shoe stores, etc.) would need to adapt to ‘survive’ in today’s omnichannel world… for more info check the UCLL website
For more info check the UCLL website: UCLL ondersteunt Limburgse zelfstandigen bij het competitiever maken van hun handelszaak | UCLL
