by Benny Van Calster | Jan 4, 2025 | new customer initiative, Sales & Marketing events
LI post go international mechelen Expert Guidance for International Expansion Voka Mechelen-Kempen and Voka Vlaams-Brabant have once again partnered with Benny Van Calster of capitalM to empower their regional high-growth companies with essential commercial strategy... 
by Benny Van Calster | Sep 15, 2024 | Sales & Marketing celebrations, Sales & Marketing events
Events and industry awards continue to play a crucial role in B2B marketing, the domain in which capitalM is mainly active… In the past we have been member in the jury of both the Channel awards as well as the “Trends Sales & Marketing manager of the... 
by Benny Van Calster | Aug 5, 2024 | new customer initiative, Sales & Marketing events
Summer time is typically the time to prep the new academic year as guest lecturer at the various education institutes. It’s also the time to reflect on the marketing & sales courses and to review some student feedback. I am really happy to say that I regularly... 
by Benny Van Calster | Oct 5, 2023 | Sales & Marketing celebrations, Sales & Marketing events
Voka has the tradition to celebrate the anniversary of its members in the Leuven-Halle & Vilvoorde region. In august/september 2023 it was capitalM’s turn to be present for its 20 year anniversary … A great business event and lunch with excellent... 
by Benny Van Calster | Jun 11, 2023 | new customer initiative
View of email signature Impact of brand positioning and corporate identity on a firm’s growth trajectory How to convince prospects and new customers in a commercial trajectory? Well, developing the right messaging in order to resonate with your target... 
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