by Benny Van Calster | Jun 11, 2023 | new customer initiative
Impact of brand positioning and corporate identity on a firm’s growth trajectory How to convince prospects and new customers in a commercial trajectory? Well, developing the right messaging in order to resonate with your target audience and to... 
by Benny Van Calster | Apr 18, 2023 | Advisory Board, new customer initiative, Sales & Marketing events
Are you looking for a business coach in sales & marketing? Do you want to start an Advisory Board (aka “Raad van Advies”) as start-up or scale-up? Or looking for an independent Board member? This is the type of consulting projects and activities performed by... 
by Benny Van Calster | Mar 15, 2023 | Advisory Board, new customer initiative, Sales & Marketing events
Did you know that France is the 2nd largest export market for Flemish companies (both SME’s and enterprises)? Do you realise that the Olympic games of 2024 will boost export marketing and sales in this neighbouring market? To be successful in France you will... 
by Benny Van Calster | Dec 23, 2022 | Sales & Marketing events
Benny recently participated to the special ceremony event organised to honour Jan Callewaert, founder of Option. This was the kick-off event organised by some Option.com friends and ex-colleagues as well as leading innovation institutes in Leuven to celebrate... 
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