by Benny Van Calster | May 10, 2026 | new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
How structured conversations with commercial and market leaders unlock the honest, forward-looking insights that surveys and dashboards simply cannot deliver. “There is a certain moment in every round table discussion — usually about 40 minutes in — when the...
by Benny Van Calster | Jan 29, 2026 | Advisory Board, new customer initiative, Sales & Marketing events
Interesting findings about internationalisation in food industries – workshop report “Going Global” – Key Strategies for Belgian Food Companies Entering International Markets Expanding beyond domestic borders represents one of the most significant...
by Benny Van Calster | Dec 18, 2025 | bachelor & higher education, Sales & Marketing celebrations, Sales & Marketing events
Lots of success in your commercial strategy ! 2025 brought again interesting opportunities – leading workshops on marketing and sales (e.g. at VOKA Mechelen-Kempen), continuing to develop commercial strategies at Essensium & Mind, entering in the Board of...
by Benny Van Calster | Jan 25, 2025 | Advisory Board, new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
With 20+ years of commercial strategy expertise I enjoy sharing this with young marketeers or start-up founders Benny Van Calster Why organisations need more marketing mentoring B2B and high-tech marketing evolves rapidly these days. What worked two years ago...
by Benny Van Calster | Jan 4, 2025 | new customer initiative, Sales & Marketing events
LI post go international mechelen Expert Guidance for International Expansion Voka Mechelen-Kempen and Voka Vlaams-Brabant have once again partnered with Benny Van Calster of capitalM to empower their regional high-growth companies with essential commercial strategy...
by Benny Van Calster | Sep 15, 2024 | new customer initiative, Sales & Marketing celebrations, Sales & Marketing events
Events and industry awards continue to play a crucial role in B2B marketing, the domain in which capitalM is mainly active… In the past we have been member in the jury of both the Channel awards as well as the “Trends Sales & Marketing manager of the...
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