by Benny Van Calster | Aug 5, 2024 | new customer initiative, Sales & Marketing events
Summer time is typically the time to prep the new academic year as guest lecturer at the various education institutes. It’s also the time to reflect on the marketing & sales courses and to review some student feedback. I am really happy to say that I regularly... 
by Benny Van Calster | Jun 11, 2023 | new customer initiative
View of email signature Impact of brand positioning and corporate identity on a firm’s growth trajectory How to convince prospects and new customers in a commercial trajectory? Well, developing the right messaging in order to resonate with your target... 
by Benny Van Calster | Apr 18, 2023 | Advisory Board, new customer initiative, Sales & Marketing events
Are you looking for a business coach in sales & marketing? Do you want to start an Advisory Board (aka “Raad van Advies”) as start-up or scale-up? Or looking for an independent Board member? This is the type of consulting projects and activities performed by... 
by Benny Van Calster | Mar 15, 2023 | Advisory Board, new customer initiative, Sales & Marketing events
Did you know that France is the 2nd largest export market for Flemish companies (both SME’s and enterprises)? Do you realise that the Olympic games of 2024 will boost export marketing and sales in this neighbouring market? To be successful in France you will... 
by Benny Van Calster | Apr 14, 2020 | new customer initiative
Find out in this video with Benny Van Calster how Minds&More is helping their customers in building sales & marketing capabilities... by Benny Van Calster | Apr 17, 2019 | new customer initiative
A lot of research was initiated by Benny Van Calster as a lecturer at UCLL university college in Diepenbeek (Hasselt) on retail marketing and how retail shops/retail outlets (e.g. fashion, shoe stores, etc.) would need to adapt to ‘survive’ in... 
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