The branding capitalM reflects the vision and spirit of “marketing and management with a capital M”
“Dedication to building long-term relationships with our customer base and delivering top-quality, results-oriented and strategic marketing management and business consulting services”
Benny Van Calster
Benny founded capitalM in October 2003 after a successful career of over 9 years at Intel Europe. He has held intially at Intel the position of Eur. Marketing Director for their mobile communications division (XIRCOM EMEA) and later on Market Development and Retail Marketing Manger for Intel Benelux. In this role he was managing, with this team, the multinational accounts such as HP, Lenovo, Toshiba as well as the relationships with key retailers such as FNAC, Carrrefour and Mediamarkt.
Benny has obtained in 2011 his part-time Executive MBA degree at AMS (Antwerp Management School); up to present he still an active alumni and ambassador of this business school. For more info check out their website: antwerpmanagementschool.be
Benny is also a certified funnel management coach of Funnel Academy (now Align.me – an Australian methodology on sales & marketing alignment. During workshops he builds joint plans with commercial teams on a new product launch or a new segment introduction. This type of workshops have been held in the past for various organisations in high-tech. For more info on AlignMe see youtube.com
capital MAJOR ACTIVITIES
capital MAJOR REFERENCES
capitalM has over 20 years of international experience in business/market development, as well as in marketing management.
We provide various types of B2B and services organisations with marketing and management consulting services.