retail marketing Archives - Capitalm

Research Article at UCLL – University Colleges (Leuven, Limburg)

by Benny Van Calster | Apr 17, 2019 | new customer initiative

A lot of research was initiated by Benny Van Calster as a lecturer at UCLL university college in Diepenbeek (Hasselt) on retail marketing and how retail shops/retail outlets (e.g. fashion, shoe stores, etc.) would need to adapt to ‘survive’ in...

Research Article at UCLL – University Colleges (Leuven, Limburg)

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